Dermatologist tested · Sensitive skin

Trusted
by skin.
Loved by homes.

Plant-based, bio-enzyme home care — gentle enough for a newborn's clothes, held to the standard of your skincare.

The science ↓
Deevo Liquid Laundry Detergent
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94% Plant-derived Dermatologist tested Safe for newborns 0% Optical brighteners 50 washes per litre Cruelty free WHO-GMP 1% of revenue pledged 94% Plant-derived Dermatologist tested Safe for newborns 0% Optical brighteners 50 washes per litre Cruelty free WHO-GMP 1% of revenue pledged

Home care,
formulated like skincare.

Because what cleans the fabric against your skin all day should be held to the same standard as what you put on your face.

Deevo bottle
01 · Concentrated
0

washes from one litre

Engineered dosing at 10 ml a load — one bottle outlasts three or four dilute ones.

02 · Plant-based
0%

plant-derived

Bio-enzyme actives break down dirt at the molecular level, then rinse clean off your skin.

03 · Pure
0%

optical brighteners

No cosmetic residue on the fabric that touches you all day. Nothing to hide.

04 · Proven

Dermatologist tested

Hypoallergenic and safe for newborns — the standard your skincare is held to, now for laundry.

Inside the bottle

Four actives. Nothing hidden.

01 · Protease

Breaks protein soils

Targets sweat, milk and food proteins on collars and baby clothes without hot water or harsh alkali.

Bio-enzyme
02 · Amylase

Dissolves starch

Lifts rice, sauce and starch residue that ordinary surfactants leave embedded in the weave.

Bio-enzyme
03 · Lipase

Cuts oil & grease

Splits oily stains at the bond, so they rinse away instead of being masked by fragrance.

Bio-enzyme
04 · Plant surfactant

Rinses fully clean

Coconut-derived cleansing that lifts dirt then leaves — no sulphate film against your skin.

94% plant
In your home

Made for the fabric that touches you.

Freshly washed cotton in a basket
Everyday cottons
Newborn hand on a soft knit
Safe for newborns
Folded knitwear with cotton
No residue
Stacked towels
Softness that lasts

Fresh Bloom

A clean, low-key fragrance — never a mask for residue.

Bio-Enzyme SkinSafe System™

Tough on dirt. Gentle on skin.

Advanced plant-derived bio-enzymes break down dirt and stains at the molecular level, then rinse clean — no harsh surfactants, no residue left on the fabric that meets your skin.

WHO-GMPNABL Tested Dermatologist TestedCruelty FreeISI / BIS
The category left a gap

Two detergents exist. Neither respects your skin.

Mass-market cleaners are built for cheap power. Lifestyle-eco brands are built for how buying them feels. Deevo is built for what it leaves on the fabric that touches you.

Conventional
Mass detergent
  • Sulphates, optical brighteners, residue
  • Built for cost, not skin contact
  • Undisclosed "fragrance", hidden actives
  • Overdosing by design
Lifestyle-eco
Feel-good green
  • Sells the planet, light on proof
  • "Natural" without clinical testing
  • Warm branding, thin credentials
  • Rarely tested for sensitive skin
Deevo
Clinical, skin-first
  • Bio-enzyme, dermatologist-tested
  • Hypoallergenic & newborn-safe
  • 94% plant-derived · 0% brighteners
  • Concentrated — less plastic & water
Directions for use

Measured, not guessed.

Overdosing is how conventional brands quietly sell you more. Deevo's dose cap is engineered for the load.

Load
Dose
Best for
Normal · 4–6 kg
10 ml
Everyday wash
Heavy · 6 kg +
20 ml
Bedding, heavy soil
Hand wash
5 ml
Delicates

How far does a litre go?

Pick your load and washes per week.

27 / week21
14
Weeks per 1 L
100
Washes per 1 L
Deevo with eucalyptus
Plant-powered

Every small choice makes a big difference.

A biodegradable, concentrated formula in a single bottle that replaces three or four dilute ones — less plastic, less water, less shipped weight.

The range

Two products. Both formulated, not just fragranced.

Laundry · DVL-1000

Liquid Laundry Detergent

1 Litre · dose cap
₹499
₹0.50 / ml

High-concentration bio-enzyme wash that lifts stains and rinses clean, leaving no sulphate residue on sensitive skin. Good for 50 loads.

Fresh Bloom Fragrance
50
Washes
94%
Plant-derived
0%
Brighteners
Dishwash · DVD-0500

Dishwash Gel — Gentle on Hands

500 ml · pump
Launching

A plant-derived degreasing gel that cuts oil without stripping your hands — the surface that touches your plates touches you next.

Aloe & Green Tea
Enzyme
Grease-active
0%
Dyes
Soft
On hands
Notify me — coming soon
Adarsh Agarwal, Founder of Hutaava Pvt. Ltd. Founder · Hutaava Pvt. Ltd.
The founder

Adarsh Agarwal

Founder — Hutaava Pvt. Ltd.

Deevo began with a simple observation: we read every label on what we put on our skin, and almost none on what washes the clothes we wear against it all day.

Adarsh founded Hutaava Pvt. Ltd. to close that gap — building home care to a clinical standard, with dermatologist testing, full ingredient disclosure and engineered dosing as the defaults rather than the marketing.

"If it isn't good enough for a newborn's skin, it isn't good enough to sell."
The Deevo Pledge

1% of revenue, committed before profit.

Not 1% of what's left over at the end of the year — 1% of what comes in. It is set aside whether or not we have a good quarter, and it is split evenly between two causes.

0.5% · Elderly care 0.5% · Child education
0.5%

Care for the elderly

Directed to old-age care — supporting daily living, dignity and essential supplies for elderly people who have outlived their support systems.

0.5%

Children's education

Directed to schooling for children who would otherwise go without — fees, materials and the basics that keep a child in a classroom.

Why revenue, not profit. Profit can be shaped by how a company chooses to account for a year. Revenue cannot. Tying the pledge to revenue means the commitment holds in the years it is least convenient — which is the only test that matters.

Trusted by skin.
Loved by homes.

Request a sample, partner as a clinician, or bring Deevo home.

Clinician enquiry
Deevo Liquid Laundry Detergent1 L · 50 washes · Fresh Bloom
₹499